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Smart Retail Solutions Case Study

Maximizing Retail Intelligence: Enhancing Customer Engagement for a Prominent Retailer

Our client, one of the biggest retailer in SE Europe, faced several challenges that impeded their ability to thrive in a competitive market. This case study highlights our collaborative efforts to overcome these challenges and deliver customized solutions to meet their unique needs effectively.

01

Challenge

Our client, a prominent retailer, faced several challenges that impeded their ability to thrive in a competitive market:

Attribute Sales Transactions to Visitor Traffic

Understanding the contribution of individual customers to the volume of over-the-counter sales transactions was critical for our client.

Measure & Craft In-Venue Personalized Experiences

There was a need to measure customer behavior within their venues to identify opportunities for increasing in-venue engagement, enriching experiences, and maximizing walk-ins.

Implement Omnichannel CRM for Enhanced Engagement

Adapting campaigns across in-venue digital and print media which foster loyalty by leveraging real-time customer intelligence across their retail network.

Generate Composite Metrics for ROI and Effectiveness

Making informed decisions and assessing the effectiveness of strategies against performance indicators (e.g., omnichannel revenue per visitor) and penetration share across digital and in-venue offerings.

02

Solution

To address these challenges, we implemented a comprehensive retail intelligence solution tailored to the client's needs:

Data Collection and Analysis

Leveraging state-of-the-art people counters, we collected and analyzed data on customer footfall, visit patterns, and dwell times to gain deep insights into consumer behavior.

Real-Time Reporting

With our user-friendly dashboard and API endpoints, we provided real-time access to important KPIs, enabling the client to make data-driven decisions on the fly.

Intelligent Business Metrics

In close collaboration with our client, we identified omnichannel performance indicators, leveraging the power of our retail intelligence solutions, which provided them with fresh perspectives on their business and untapped potential.

03

Implementation

During the implementation phase, we worked closely with the client to develop a deployment strategy that took into account their specific operations and logistics requirements. We conducted a thorough assessment of the environmental conditions in their venues to carefully select state-of-the-art people counting technologies that would accurately capture footfall data.

Our team provided comprehensive technical support throughout the entire process, ensuring a smooth deployment experience. To address any potential issues and adapt the People Counters (IoT Sensors) to unique conditions like lighting and operating hours, we executed a tailored and in-depth Quality Assurance campaign. We also designed and delivered a training program for our third-party implementation partners, ensuring that they were equipped with the necessary knowledge to install and maintain the solution effectively.

Throughout the implementation, we provided project management and delivered weekly rollout updates to keep all stakeholders informed and promptly address any challenges that arose. Additionally, we offered solution lifecycle management, including real-time health monitoring, maintenance guidance, and after-sales support, to ensure ongoing performance and customer satisfaction. As part of the implementation process, we onboarded customers to personalized Retail Intelligence Dashboards, providing them with valuable insights into their venue’s traffic patterns at various intervals, including hourly, daily, weekly, and monthly.

04

Impact

100+

Venues with the Implemented Solution

100+

Dashboard to Clients

145

Deployed People Counting Sensors

Approaching total number of customer in both whole network and per store

Approaching Customer Uniqueness

Why Bespot

At Bespot, we understand the importance of retail intelligence in driving customer engagement and maximizing profitability. Our solutions prioritize compliance and privacy, ensuring actionable insights for clients of all sizes. With our expertise and cutting-edge technology, we empower retailers to overcome challenges, enhance customer experiences, and make data-driven decisions.

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Our offices in Athens, Greece:
Voutadon 28, Athina 118 54

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