In embarking on a significant digital transformation one of the largest Southeastern Europe retailers, confronted a series of intricate challenges. The primary objective was to enrich the in-store gaming experience by introducing a variety of games, enabling real-time support, and seamlessly integrating digital products and personalized content within their mobile app, all under their retail license.
A critical aspect of this endeavor was maintaining visitor’s anonymity, a fundamental element in Southeastern Europe’s retail gaming sector. This necessitated a delicate balance between digital innovation and privacy. Additionally, the retailer sought to gain detailed insights into customer behavior in order to enhance the gaming experience and evaluate the digital transformation’s impact. This entailed measuring in-store visitor activity and identifying behavioral patterns.
Furthermore, ensuring strict compliance with regulatory standards was paramount, as this would demonstrate the feasibility and safety of introducing advanced digital entertainment solutions in the Southeastern Europe market.