Bespot's platform helps businesses understand and interact with their customers. By harnessing locational data, we offer a comprehensive solution to understand consumer behavior patterns.
Unlock untapped potential of physical placement with accurate visitor impressions.
Access reliable insights in seconds with automated reports.
Get actionable insights on your marketing campaigns performance.
Our platform ensures the privacy of your visitors while collecting essential consumer data, maintaining a balance between powerful analytics and ethical practices.
By focusing on aggregated metrics, Bespot provides a comprehensive overview of consumer trends without individual identification, offering a broad perspective on visitor behavior.
We simplify data collection by eliminating the need for app downloads, allowing for a more natural and unobtrusive visitor experience.
Compliance with data protection and privacy laws is at the forefront of our operations, ensuring all data collection is conducted ethically and legally.
For users who choose to opt-in, our platform offers a personalized analytics, identifying unique consumer patterns and preferences.
This approach allows for a transition from general insights to specific, user-centric data, providing a more detailed understanding of individual behaviors.
Our platform enables businesses to effectively utilize digital assets for enhanced user engagement and interaction.
Integrating user data with CRM strategies, Bespot drives targeted and effective customer relationship and marketing action.
These metrics are designed to be user-agnostic, prioritizing the evaluation and tracking of the efficacy of your strategies in attracting new visitors or users. Utilizing these metrics enables you to precisely ascertain the footfall in your venue, identify high-traffic zones through heatmap analysis, and efficiently manage queue lengths.
Additionally, a notable aspect of this system is its capability to provide detailed insights into passerby traffic, including data on the duration of stay for your customers and the rate of passerby conversions.
e.g cameras
This will be instrumental in assessing the effectiveness and ROI of strategies aimed at attracting new visitors and users.
Retention metrics are specifically tailored to monitor and assess the impact of your initiatives aimed at maintaining the engagement and loyalty of your existing customer base.
To access vital data such as the return rate of both new and repeat visitors, as well as user churn, it is essential for visitors to have their WiFi enabled (though not necessarily connected), or to have your application installed and actively running on their devices.
e.g cameras or app installed and open
These metrics are vital in understanding customer engagement and loyalty, helping you keep your customers engaged and loyal over time.
Utilize these insights to develop strategies that strengthen customer loyalty and long-term engagement.
These metrics are specifically designed to track and evaluate key performance indicators such as return on investment, market penetration, and the overall effectiveness of your strategic actions.
To accurately identify unique users and deliver tailored content, it is essential for the application to be installed and connected.
e.g Beacon / WIFI (App installed and connected to identify unique users and deliver content)
Get an integrated perspective on the effectiveness of your actions and strategies, measuring ROI, market penetration, and impact.
Fine-tune your marketing and customer relationship strategies for maximum effectiveness.
Masoutis, one of the largest supermarket chains in Greece with 389 stores, enhanced the customer experience by integrating Bespot's technology. This provided insights into shopper behavior and optimized in-store operations, significantly improving store shoppability and customer engagement.
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The retailer revolutionized its gaming experience with Bespot's geofencing technology, balancing digital innovation with customer privacy. This strategic move significantly expanded the retailer's reach, resulting in over 3,000 enhanced venues and a notable increase in user engagement.
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In partnership with a major Southeast European retailer, we introduced a retail intelligence system to analyze customer behavior, offering real-time insights and supporting personalized experiences, ultimately driving profitability and enhancing customer loyalty.
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Bespot merges locational data, analytics and compliance into one powerful platform, offering precise real-time insights for businesses. Our integrated solutions, from visitor tracking to fraud prevention, work seamlessly together or standalone, enhancing experiences across various industries.
Book a demoTap into the unparalleled accuracy of our cutting-edge location validation technology, designed for precise tracking in any geofence or indoor setting.
Learn moreHighly customizable online fraud prevention platform that detects suspicious activities that may occur in mobile and web applications.
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Our offices in Athens, Greece:
Voutadon 28, Athina 118 54
