In view of the challenges outlined by the retailer, the introduction of Bespot’s solution marked a significant turning point in their digital transformation journey. At the heart of the retailer’s ever-evolving entertainment offering, Bespot’s leading-edge geofencing technology came into play, offering a sophisticated solution.

This technology, adept in pinpointing customer locations within the store with remarkable precision, enabled a revolutionary approach to in-store gaming. By accurately validating the position of each visitor to the centimeter, it facilitated the delivery of personalized, location-aware digital content. This seamless integration catered to the unique needs of each customer, enhancing their gaming experience without infringing on their valued anonymity.

As visitors engaged with the digital offerings, Bespot’s system discreetly collected crucial customer intelligence data. This wealth of information provided the retailer with deep insights into customer behaviors and preferences, essential for tailoring gaming experiences and evaluating the effectiveness of digital initiatives. In this narrative, Bespot’s role was crucial, seamlessly bridging the gap between innovative digital engagement and the fundamental requirements of anonymity and compliance in the Southeastern European retail gaming sector.

One of the largest Southeastern Europe retailers introduced the Store Mode App, a new anonymous lottery and sports betting app. It enables access to all traditional games via smartphone and supports cash top-up when in a licensed venue.